Most people associate marketing with selling, whether that’s a new product, a new range, or a new idea. At eskimosoup we pride ourselves on communication with good honest values. A lot of the projects we work on are a bit different from the norm; they're about helping people, raising awareness and potentially changing lives. But can a marketing campaign change a life?
When I made the decision many years ago that I wanted to go into marketing I never thought I would work on a campaign which involved the Police, Crimestoppers and a High Sheriff (not that I even knew that title existed!)
I never thought that I would work on a campaign with subject matter that would frequently make me both so angry and upset.
But I knew I would never be able to walk away from an opportunity to take part in a campaign that might actually change, or even save, someone’s life.
You can’t turn on the radio or watch the news these days without hearing or seeing something about child sexual exploitation (CSE). However unpleasant the topic is, it is finally out in the open and can no longer be swept aside.
In our research for the campaign, one phrase we heard time and again is ‘everyone knows about it, but nobody talks about it’, well now we are. The sad fact is that what has happened in Rotherham and Rochdale are not isolated incidents. CSE is happening everywhere, as we have seen with the recent convictions in Bristol.
Not in our community is a campaign that has been created to raise awareness of CSE. The key is education, to find a way of interrupting the grooming process, to help young people to realise that they can get out and that there is help.
In the run up to Christmas you can follow our #AwarenessCalendar on all our social media platforms - Facebook, Twitter and Instagram. If you want to know more please take a look at our website.
Please keep sharing and supporting this campaign. It could change a life!