We have been shortlisted for a prestigious national award for the work we carried out on behalf of NHS Hull Clinical Commissioning Group (CCG).
The nomination follows our work on the ‘Tale of Two Wards’ project, which looked at how health and social care services are accessed and what the local community is doing to improve lives for the people that live and work in the St Andrew’s and Beverley wards in Hull.
The unique project was hailed locally as a great success allowing a constructive insight in to the community and has now been recognised by the Association of Healthcare Communications and Marketing (AHCM) Awards, having fought off a number of entries to make it to the top five in the Best Engagement or Consultation category.
The Tale of Two Wards was the brainchild of Emma Latimer, Chief Officer of NHS Hull CCG who commissioned us to carry out the in depth research in our home city.
Our MD and head of the project John Gilbert said: “Emma set out to me her vision and made it very clear that we should not underestimate the importance of this research and that our findings would significantly influence the biggest programme of public partnership working Hull had ever seen.
“We lived and breathed the programme of work over a 3 month period and whilst it was sometimes heart breaking, it was overwhelmingly positive as we found an abundance of goodwill and determination from local people ready to improve health and social wellbeing for themselves provided that the public sector partnership created the right conditions.
“The team and I feel honoured to have been at the heart of this and to receive national recognition for our work makes it even more rewarding.”
Fraser Woodward, chair of the AHCM, said: “These are the only awards that recognise and reward excellence in NHS communications, marketing and engagement. The calibre of the entries this year has been high.”
It’s not the first time that we have enjoyed ACHM success - we won the Highly Commended Award for the UK’s Best Social Marketing Campaign in 2012 for our work on the ‘Throat wrecked, get it checked’ campaign, which raised awareness of the symptoms of throat cancer.
The AHCM is the primary independent network for people working in healthcare communications, public engagement and marketing for the NHS.
The awards ceremony takes place at the City Hilton Leeds on Thursday, 20th November.