We spotted something interesting in our area that we wanted to give a shout out to; Hull York Medical School has partnered up with Yorkshire Cancer research to deliver a £4.9m programme to tackle cancer inequalities in our hometown of Hull with a series of five-year research projects to improve the experience of cancer patients and ensure more people in the city survive.
With a goal to save 2,000 more lives in Yorkshire each year by 2025, the hugely important initiative will focus on ensuring that patients are diagnosed at the earliest possible stage and have access to the best treatments and care. This includes education of the people of Hull on how to spot the signs of cancers and understanding the importance of attending screening appointments. So, we expect to see some clever social marketing and behavioural sciences along the way.
Being the third most health deprived city in the country, it stands to reason that Hull has poor cancer outcomes. Sadly, there are high rates of unhealthy behaviours such has smoking and drinking alcohol going hand in hand with low knowledge and awareness of symptoms as well as the barriers in accessing healthcare. Survival rates in Hull also trail behind England and Yorkshire averages.
So why did this catch our eye? Understanding the importance of early intervention is something that eskimosoup has dealt with in landmark projects from our vast portfolio into health campaigns, including working on a local implementation for the Be Clear on Cancer laryngeal cancer prevention campaign. Yorkshire Cancer Research say that they are proud to be able to award this investment to the HYMS to improve the diagnosis, care and treatment for cancer patients in Hull. Such an investment in an area of dense population is sure to help save lives and provide valuable lessons learned for wider implementation throughout the nation.
The very best of luck to all involved; we look forward to seeing you make great progress for the people where we live and beyond!
You can find more information here or checkout the video below: