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Challenge

eskimosoup were appointed by the High Sherriff of East Yorkshire and NHS Hull Clinical Commissioning Group to work with a partnership including Crimestoppers, Humberside Police, and the region’s local authorities to work with young people to create and implement a communications campaign that would raise awareness and help protect young people against sexual exploitation.

Work

eskimosoup created concepts which went through a rigorous feedback process with young people from which the “Not in Our Community” brand and campaign was created.

Not in Our Community was launched on the back of an awareness campaign by Crimestoppers and has subsequently gone on to be adopted by local authorities and secondary schools throughout Hull, East Yorkshire and North Lincolnshire to educate young people on how they can protect themselves and each other from sexual exploitation.

The implementation includes proactive social media campaigns, media relations, events, distribution of collateral and promotional products.

The campaign uses ongoing co-production with young people including survivors of sexual exploitation.

Website 

Pride

We are helping save young people from devastating situations at the hands of evil people. If that doesn’t make you want to over deliver on what you’ve been brought into do, nothing will.

Campaign reaches over 40,000 young people in the Humber sub region each month.

Online engagement (accessing further information) with 8,000 to 10,000 young people per month.

Winner of best use of social media at the Association of healthcare communications and marketing awards 2015.

Award of Excellence in best partnership working and the Jonathan Street Award for Excellence at the same awards.

Twice extended beyond the initial commission.

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HCFC
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