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eskimosoup have worked with several NHS organisations to develop and implement communication approaches to tackle the increasing cost and service challenges associated with inappropriate use of NHS services such as Accident & Emergency, GP appointment systems, walk in centres and use of prescription medication.


Following research and testing we’ve developed approaches including the Choose Well for Your Child campaign, the Wheel of Misfortune, and Your GP Will See You Now.


67% campaign recall amongst our core target audience for Choose Well for Your Child.

Repeat commission and regional roll-out for the Wheel of Misfortune.

“Without John and the eskimosoup team, our campaign would have been lost. Not only has he and his team had some amazing, creative ideas, but he's kept us on track and on time. This unflappable approach is extremely helpful and he is great to deal with, very relaxed and the same time, extremely organised.

Katie Lister, Senior Associate - Marketing at NHS West and South Yorkshire and Bassetlaw Commissioning Support Unit

Wheel misfortune