Giving back is the way forward
Our Managing Director, John Gilbert, has been invited to speak at “Giving Back - Why it's good for business” as part of Business Week 2012. Taking place at the Hull University Business School, the event will showcase the community engagement work of a range of companies.
You can attend the whole event for FREE on Tuesday 12 June by booking here. In the meantime, here's a sneak preview of some of the experiences and thoughts that John will be sharing:
Live by your principles
Don't say you are wonderful at a particular behaviour and then betray these values. It will bite you on the bum and question the integrity of your brand.
Use sponsorship and philanthropy to showcase your capabilities
Money is sometimes needed, though offering your skills and experience can be worth even more, e.g. eskimosoup sponsor several websites in support of causes we believe in. (Image shows John and Rich Quelch raising money for Comic Relief on behalf of St Stephen's, so whilst they were giving back technically we were doing our job!)
Don't always say yes. Consider that things can go wrong!
Supporting local causes is admirable, but if they don't deliver on what they promise it can be negative for your brand by association. We are learning that we need to improve our risk management!
John's looking forward to sharing more with you on the day!