Podcast has a simple message for us all

A podcast produced at eskimosoup’s recording studio that uses crowd-sourced humorous anecdotes to challenge negative behaviours is producing a second series.

The Don’t be a dickhead (DBAD) podcast was launched at the beginning of the COVID-19 lockdown and has since released over 30 shows as part of what presenters claim is a social movement to help make the world a better place through what they called reduced dickheadery.

Hosted by media producers Iain Thompson, Alex King and John Gilbert of eskimosoup the team works with a community of DBAD contributors who share stories and examples of behaviours that have a negative effect on the world around us.

Creator John Gilbert claims that the DBAD movement was created following research he carried out into creative ways of achieving sustainable positive behaviour change that would motivate audiences to be the best version of ourselves.

John said: “Mantras like “Be Kind” have been around for years, though people told us that it didn’t really cut it. When I suggested that it could be something more in your face like “Don’t be a dickhead” they either really liked it or really hated it, so I figured we were probably onto something.”

“I admit I was cautious of putting our names to something that could have sounded unprofessional or judgemental, but then COVID hit and I figured all bets were off. Having Iain and Alex onboard has given us the skills, structure and sense of fun the idea needed.”

The first season of DBAD is made of 32 episodes analysing human behaviour in scenarios including shopping, transport and relationships.

The second season kicks off with school life and has upcoming special guest edition featuring award-winning comedian Jack Gleadow and Alfie Moore, presenter of Radio 4’s It’s a Fair Cop.

DBAD is produced by Storyboard Media and eskimosoup who have capitalised on the growth of communications technology to build their community. DBAD holds monthly community meetups on conferencing software Zoom to bring together contributors who help shape the content of the show. Whilst most of the hundreds of regular listeners are UK-based, global contributors include Karen Percy, an ABC News reporter in Australia.

DBAD is part of the growth of podcasts produced and consumed nationally. According to Ofcom, around 7.1 million people in the UK now listen to podcasts each week; an increase of 24% over the past year and more than double over the past five years.

Co-presenter Iain Thompson said: “There’s a social message to every show, though listeners tell us that they keep coming back for the increasingly embarrassing stories we share.”

“We’ve still a long way to go on achieving our vision, though at the very least, I know that we’ve all become more aware of what we’re doing day-to-day and are trying to become better people.”

DBAD is available for free on all leading podcast apps including Apple Podcasts and Spotify and is found by searching DBAD.

For more information about the DBAD Movement go to www.dbad.uk or search DBAD on social media.

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