Got Your Back

Founded in 2018, Got Your Back is a co-produced media enabling young people in Hull to have the knowledge, support, voice and capability to make positive choices for the issues most important to them.

Led by a steering group of 13- to 19-year-olds in Hull, the eskimosoup work with young people and specialists to creative innovative, and hard-hitting films, events and interactive media through Instagram, YouTube and podcasts to support early intervention and prevention work on a range of health and social challenges.

Client

NHS Hull Clinical Commissioning Group

Services

Video, Marketing, Website

Project Link

gybhull.co.uk

What did
it achieve?

83% brand awareness within one-year, measurable attitude and behaviour change around healthy relationships and relationship abuse prevention.

Over 250 young people attended an under 18s nightclub takeover featuring live music and workshops on the theme of healthy relationships.

An average of over 8,000 young people in Hull have engaged with Got Your Back content on Facebook and Instagram each month.

“I have had so many chances to do things I’d never do otherwise – such as speaking to new people and bigger crowds! I’m insanely grateful.”

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