The Smoking in Pregnancy campaign was created around encouraging the whole family to support an expecting mother to quit smoking for the sake of their baby. It was established that new mums who smoked would have found it much easier to stop if supported by those around them.
An animated film and other additional materials were created by working with young children to say ‘Thank you’ to their families for giving them a smoke free start to life.
Increased awareness of the Stop Smoking Service in Hull.
Online advertisements reached over 75,000 people in Hull and the animation received 60,000 thru-plays on Facebook.
“The artwork and animation looks really good and ticks all the boxes in relation to diversity, content and message to be conveyed. I look forward to receiving the printed posters and cards ☺" "Just watched and love it! Good they have diversity of people too"