You Are Not Alone was developed in response to the COVID-19 lockdown increasing risks of domestic violence and inhibiting victims reaching out for help. It was updated in the run-up to the dangerous Christmas period and additional lockdowns within the UK.
Developed in consultation with Domestic Abuse service professionals throughout the Humber region, the campaign emphasises that anyone can be affected by Domestic Abuse, regardless of gender or background, and should not be worried about seeking help. Other messages are aimed at perpetrators of Domestic Abuse, encouraging them to acknowledge their behaviour and seek help.
The campaign resonated with people throughout the area, in particular a reconstruction was co-written with a domestic abuse survivor and produced as a hard-hitting campaign film.
Increases in self-referrals into domestic abuse services following the campaign pushes.
The campaign reached hundreds of thousands of households across East Yorkshire and Northern Lincolnshire through a campaign of leaflets, outdoor advertising and social media activity, highlighting the support services available in every area and encouraging people to reach out for help.
“Thanks for all your help on this, you’ve been amazing!”
“Really great work, they represent a range of diverse backgrounds and perspectives and really like the imagery and wording.”
“A massive thank you to everyone involved in helping us get these important messages out there, especially eskimosoup who have worked so hard to put everything together in a short time period.”