eskimosoup produce the UK’s leading podcast dedicated to how media and marketing can be used for social good.

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Creating a media brand that some people will hate

John introduces the concept behind the DBAD (Don’t be a dickhead) movement that analyses our behaviours to try to make the world a better place. This podcast covers mission and purposes along with the risks of associating yourself with a brand that some people cannot relate to all…. and why that is a good thing!